Many businesses who are looking to start a video marketing strategy often feel that they need high-end equipment and an entire video team to create content. There are times when that is still true, such as a television commercial or if your business is professional video. For other content creators looking to step up their video marketing, success isn't too far from reach.
One of the first steps to creating great video marketing content actually has nothing to do with actually creating videos at all. It's just accepting the fact that it's not as hard as it sounds. I feel like one of the things that people tend to do when they someone comes to them and they're like, "oh we need to start creating videos", they immediately think, "Oh boy Hollywood." They think about what you see on TV like the Pepsi Super Bowl commercial or something like that.
Typically they're like, we can't afford that, we don't have the time. We don't have the talent to put that together. Then they start looking for a production company to come do something like that. And then that's more steps more money that's just getting added to this and they just really over complicate it in their head.
Realistically, most of the tools required to create a quality marketing video are already nearby. Any modern cell phone has a decent enough built in camera and microphone to capture video and audio. With some quick trimming and simple graphics you can make a video recorded on your iPhone or Android device look like someone filmed it with a decent camera.