Effective Strategies for Creative Asset Management
by ProMAX Systems, on Nov 5, 2021 1:30:32 AM
In the world of marketing, organizations regularly face a number of common challenges. Creative assets are often spread around various disparate systems, making them difficult to find and even harder to work with. This makes collaboration among employees difficult, to say the least. Not only that, but those employees are also often dealing with a lot of time-consuming administrative tasks - the kind that takes their attention away from more important matters.
Luckily, creative asset management (CAM) systems are an effective way to eliminate all of these issues at the exact same time. This is true for a wide range of different reasons, all of which this blog will go into more detail about.
What Is CAM?
At its core, CAM is a type of software that is designed to help organizations streamline their marketing campaigns and content lifecycles, consolidating everything they need all under one roof. These are innovative solutions that combine not only digital assets like photos and videos but also workflows and the capability of team members to work together into a single platform - creating an environment where employees can operate at peak efficiency moving forward.
How can CAM Help Businesses?
All told, proper management for digital creative assets benefits businesses in a host of ways - something that is true regardless of the type of organization you're running or even the industry that you're operating in.
For starters, it's a viable way to store, share and even reuse digital assets, thus allowing a brand to see the highest possible return on investment from those efforts. The easier those assets are to access and share, the easier they are to turn into new elements like marketing collateral - efforts that generate even more revenue for the business in question. To that end, it's also a viable way to help organizations repurpose older assets to maximize content and stretch their marketing budget as far as it can go.
The right solution will also allow organizations to track versions of certain assets, their history and even their usage. If something changes with a particular image or video you can see when it happened, who did it and exactly why the change occurred - all to generate an almost unprecedented level of visibility into the creative process.
But one of the major advantages of CAM systems has to do with how they allow employees to create automated workflows to both simplify and expedite certain critical processes. There are parts of the marketing creation process that are important, yes - but they're also time-consuming due to their administrative nature. By automating as many of these processes as possible, workers are free to devote as much of their time and attention as they can to being creative, which always results in higher quality assets.
CAM also helps to maintain brand control and messaging consistency - something that is increasingly important in the modern era. Everything that a business puts out into the world - from videos on sharing sites like YouTube to messages on social media to their website - should all feel like it's coming from the same place to create a unified experience for consumers. By having everything consolidated under one system, CAM goes a long way towards guaranteeing precisely that.
Tips for a Better CAM System
By far, one of the best ways to make sure that assets are always available to the people who need them to do their jobs involves utilizing a true CAM system whenever possible. This is especially true of a cloud-based system, as it takes content like images, videos, audio files and more and compiles them into a single solution that anyone can access from anywhere, at any time, provided they have an active Internet connection.
This is ideal because it not only allows people to be every bit as productive working remotely as they can be in the office, but it also enables communication and collaboration, too. It helps people come together between teams and even between departments, thus resulting in a far superior end product.
Organizing your creative assets using metadata is also a key part of management. Develop a system and stick with it, making sure that all elements are easy for people to find. The less time they spend looking for assets, the more time they spend actually working with them and extracting value from them - which in and of itself is the most important benefit of all.
Beyond that, always work to establish a diverse array of creative assets as you never truly know what you'll need and when. Optimize those creative assets with reporting - meaning that you can use analytics to see what you're getting the most value from and what you're not, allowing you to make better and more informed decisions in the future.
You should also review your creative assets periodically for a number of reasons. As your brand continues to grow and evolve, your needs will obviously change. The same is true if your target audience has recently seen some type of purchasing or behavioral shift - something that happened in many industries during the COVID-19 pandemic. Reviewing your creative assets doesn't just show you how far you've come, it can also help shed light on where you might be going - thus making sure that you have all the materials you'll need once that transition has taken place.
In the End
In the end, creative asset management helps businesses in a wide range of different ways. Not only does it allow them to store, share and reuse digital assets, but it creates an environment that is perfect for collaboration as well. It also helps leverage automation and similar technologies to save employees a tremendous amount of time, all so that they can focus the maximum amount of their attention on those tasks that truly need them.
If you'd like to find out more information about effective ways to manage your creative assets, or if you'd just like to speak to someone about your own needs in a bit more detail, please don't delay - you can always visit ProMAX or contact us directly today.