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Nathaniel CooperFeb 28, 2020 7:00:00 AM< 1 min read

Why marketers need to stop trying for the perfect video

Engaging video marketing content is one of the biggest levers your business can use right now to improve your digital marketing. However, many companies struggle with creating quality video content because they are crippled by the desire for perfection. 

If there's one thing to do, it's like dive right into the deep end like. I know Gary Vee's big on that like create content so you can get good at creating content. Like for me. I was super self-conscious and super afraid because our customers create professional like Hollywood level video and you don't need that for a lot of the quick marketing stuff like this. I had to get past that head trash and just dive right in.

Now, I still sometimes  want my content to be better and better and better but the more you do it the better it gets for sure.


Nathaniel Cooper

As Chief Operating Officer of ProMAX Systems, Nathaniel Cooper, runs ProMAX Systems day to day operations. Cooper has been working with Storage, Backup and Media Management for video and creative professionals since 2001. Cooper has lead the design and deployment of some of the largest media systems in the world including a range of customers from NFL, MLB & NBA teams, US Military operations, and many of the worlds largest PR agencies and consumer brands. Cooper has spent the last 9 years as part of the ProMAX team and specializes in translating complex technical issues and options into easily understandable concepts.