Creating marketing videos for your business is a process, one that should constantly be evolving. When you first start creating video marketing content you should be focused on mastering the basics.
- Getting your message right
- Being comfortable on camera
- Camera framing
- Capturing Audio
- Proper Promotion
Once you have mastered those basics and get used to the process of creating video marketing content you should start looking for ways to improve the quality of your content or your production process.
That's how it's been for us as a company. It's been a process. We started with doing quick daily videos. Once we had the process of producing daily video content figured out we started bringing in all of our topic matter experts to help create content. Which is exactly what you need to do. You need to build a process but you also constantly need to be refining it.
At ProMAX we have been on a journey to constantly improve our video content to bring the most engaging and educational content we possibly can. Our process has changed dramatically from when we started to where we are today.
After some time we're at a point where it's like, okay, we fixed the daily kinks that we had to get through. Now, were figuring out how can we make it better and we're in a new phase of this process, which is really exciting! We have hit this point of where we could actually make some amazing content with the right with the right tools and a little bit of a little creativity. That's the beauty of video marketing, it's always changing and with the technology around us that we'll be talking about in some of these other episodes. There's countless possibilities you can do with that.