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Sneak peak of the ProMAX Digital asset management system (DAM)
Jody SappingtonOct 4, 2022 3:05:00 PM2 min read

What Is The Difference Between CMS And DAM?


A Content Management System (CMS) and a Digital Asset Management (DAM) system are both used for managing content. A CMS is built for creating, editing, organizing, and publishing content on your website. DAM systems can help you with all of this as well, but they also offer more functionality designed specifically for handling digital assets such as photos, videos, and documents. This article will explain what is the difference between a CMS and DAM.  We talk about the bigger question in our Guide to Digital Asset Management Systems.

What Is The Difference Between CMS And DAM?

  • The difference between a DAM and CMS is that the DAM stores and manages your digital assets, while a CMS sets up and manages the content on your website. 
  • In other words, DAM is for managing content (e.g., images), and CMS is for creating/editing content (e.g., blog posts). 

Why Use A CMS?

CMS stands for content management system. A CMS is a software program that allows you to edit and manage all of the content on your website, mobile app, or software application. You can use a CMS to create new pages, add text, upload images, and videos, and more. 

Why Use A DAM?

A DAM is usually only used by large organizations that have a lot of assets to manage, or who have a need for more advanced asset management capabilities. If your organization doesn't fall into this category, then you probably don't need to use a DAM. 

What Are The Benefits Of Integrating A CMS And DAM?

  • Integration of a CMS and DAM can help you improve productivity, reduce costs and enhance the user experience: 
  • Integration will help you manage your content more effectively. 
  • It will also allow you to create a better user experience. 
  • Finally, integration will help you reduce costs since they'll be competing resources in a single integrated system instead of separate ones. 

When integrated, a CMS and DAM work seamlessly together to improve your productivity, reduce costs, and enhance the user experience. 

If you don't have a CMS and DAM integrated, it's like putting your car in neutral when the engine is running. You can turn the steering wheel, but the car won't go anywhere. 

Integration allows for seamless updating of information on both systems with one click. This is great for reducing costs by not having to hire additional employees or outsource content creation/management tasks to third-party vendors as well as reducing overall project timeframes through better coordination between teams that were previously working separately. 


CMS and DAM are two of the most important tools in today's digital environment, so it's vital that you understand their differences. When integrated, they provide seamless workflow management between authors, editors, and designers; this is one of the best ways to ensure your project stays on schedule, within budget, and ultimately successful.