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Sneak peak of the ProMAX Digital asset management system (DAM)
Jody SappingtonOct 5, 2022 1:15:59 PM2 min read

What are Asset Management Systems?


Digital asset management (DAM) solutions help you share, track and manage all the assets you need to create your content. This way, creative teams can collaborate on their workflows and access all of their assets in one place. Check out our Ultimate GUIDE to Asset Management Systems for more information.

What Defines Digital Asset Management System?

An asset management system is a software platform that enables you to store and organize corporate media files (images, videos, graphics, documents) in a single location that your team can access. Asset management platforms help you streamline workflows and link creative content so you can manage everything from one place. 

A DAM system is a platform that helps you manage your creative assets, from images to videos to 3D models. It allows you to upload and store your content in one place, while also allowing staff members across different departments—like marketing, sales, or product development—to access the same library of assets. This means everyone can upload new content whenever they want, without having to wait for someone else's approval or feedback. 

Asset management systems, or DAMs for short, are designed to facilitate the flow of creative assets around an organization and connect teams across departments. They can help organizations improve productivity and efficiency cross-departmentally. 

How do DAMs help?

DAMs are a great way for creative teams to collaborate on shared assets, like storyboards and animations. They allow everyone in the organization to access assets from anywhere and keep track of changes made by different people. For example, if you have a graphic designer who's working on an image file in Photoshop or Illustrator, they can add it to your DAM so that other team members can see what they're doing. And if one person makes changes that aren't up to snuff, someone else will be able to point them out before they go live—saving time and money in the process. 

DAMs also help organizations stay organized across departments by centralizing their workflow management processes into one centralized system where all projects are linked together into a single workflow process that allows companies greater visibility into how employees manage their workflows while also improving productivity and efficiency cross-departmentally. 


An asset management system can help you better manage your company’s digital assets. Your team can upload and share files in one place, while also tracking them through various stages of the creative process. This saves time, reduces errors, and strengthens workflows across departments. In addition, an asset management system allows you to easily collaborate with coworkers on projects without worrying about losing track of any documents or images along the way.