Over complicating your video marketing is a common mistake businesses make currently. While we preach to keep it simple, there are a few things you should always remember when creating marketing videos for your company.
Two quick little things that are pretty high on my list:
- Embracing good enough
Audio is super important! I'm an audio freak, I went to school for audio engineering and I did it professionally, but I recorded this video on the built-in microphone on my laptop. I've got a really nice condenser mic and IOs that I can plug this in and but sometimes for quick content, like let quick content be produced quickly and long as it's clear as long as you can see things and hear things clearly, then you don't have to make it look super fancy.
I really encourage people, you know, there's a there's a minimum level of like look and sound that you need kind of that good enough. Once you hit good enough the content that you can put out is so much better.