There's a ton of video happening in business and more and more is even going towards phone-based recording. So we're actually seeing a lot of nice quality video being shot with really crappy audio these days. People are really starting to notice audio more because there's kind of this discrepancy that we're seeing more than we have in a long time just because your Average Joe can shoot pretty decent video on a high-end phone.
They're still not going to get good audio. So it's always really important. Bad audio just kills a video. So it's always just critical to understand there's shotgun mics. There's condenser mics you can use lavalieres and attach them to people there's wired there's wireless there's upsides and downsides to all of that. So factoring in your audio setup is a really important part as well.