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Nathaniel CooperSep 16, 2019 9:00:00 AM< 1 min read

Is video a cost or catalyst for growing a business?


I've seen a lot of conversation with my customer on this balance between agency video companies or in-house video teams.

A lot of this revolves around the concept of: "Is video a catalyst for growth, or is it something you need to maintain in order to continue your growth?" 

We've talked about this here at ProMAX.  We provide collaborative storage solutions. There's efficiency, you can put out more but ultimately this helps companies grow and be more efficient.

There's a lot of conversations around this topic. We're curious on your thoughts. Do you see the video you produce as something that will grow your customers or something that helps them continue what they're doing and helping them get their message out?

We would love to hear your thoughts! There's a few ways to share them with us!

  1. Follow our social channels and leave your comment on the post for this blog
  2. Send an email to with the subject "Cost or Catalyst" and your response!



Nathaniel Cooper

As Chief Operating Officer of ProMAX Systems, Nathaniel Cooper, runs ProMAX Systems day to day operations. Cooper has been working with Storage, Backup and Media Management for video and creative professionals since 2001. Cooper has lead the design and deployment of some of the largest media systems in the world including a range of customers from NFL, MLB & NBA teams, US Military operations, and many of the worlds largest PR agencies and consumer brands. Cooper has spent the last 9 years as part of the ProMAX team and specializes in translating complex technical issues and options into easily understandable concepts.