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Sneak peak of the ProMAX Digital asset management system (DAM)
Jody SappingtonOct 7, 2022 1:29:00 PM3 min read

Which Asset Management is Best?


In the world of video, content is king. And when it comes to managing that content, there's no room for error. So whether you're a broadcaster or an online streaming service provider, you need an asset management system that will help you manage your videos from creation to distribution. Check out our Ultimate GUIDE to Asset Management Systems for more information.

Asset management, or MAM, refers to an enterprise software system for managing digital assets, including video, audio, and text. Asset management systems are a subset of media asset management (MAM), which itself is a subset of content management (CM). Content is an important aspect of any business and must be managed effectively with the use of MAM. 

Businesses that have invested in digital assets such as video files need to take care of them in order to ensure their longevity by using good asset management practices. This means storing them safely on servers that have adequate data protection measures in place like encryption technology so nobody else can access them without permission from the owner first. 


CatDV is a media asset management and delivery software for news and sports organizations. It’s designed to help you maintain control over your video assets so that the right content can be accessed at the right time. CatDV is cloud-based, so it allows you to work from any location on any device. 

Axle.AI is an on-prem-based asset management system that allows you to easily manage your digital media files from any device, including desktop, web, and mobile. You can create playlists and find the best version of a video—even if it has been edited or re-uploaded by another user. offers a free trial and can be accessed from desktop, web, and mobile devices. 


Iconik is a cloud-based Asset Management platform. It enables businesses to manage their assets, inventory, and stock in real-time. Iconik has both a web app and mobile app so you can access your data at any time on any device. Iconik is a great choice for small and medium businesses looking for an easy-to-use tool with powerful features that will help them grow their business by enabling them to track stock levels and control costs. 


Cantemo is a cloud-based asset management system that's used by companies like BBC and Warner Music Group. This video-centric platform features content ingestion, metadata management, workflow automation, and data analytics. 

Evo Media Server

EVO Media Server includes a NAS-based media asset management (MAM) solution that offers complete control over your digital assets. It is designed to help you manage and track the use of your digital assets, including video and audio files, still images, text, and more. 


ProMAX Platform servers offer an option to add ProMAX MAM, which is a fully integrated software solution for indexing, tagging, searching, and finding digital assets. 

One of the unique benefits of the ProMAX MAM is direct integration with both LTO and Cloud storage pools for both backup and archive options directly within the MAM interface. 

The Choice is Yours

The answer to this question is going to be different for each business. There are three main considerations: 

  • What do you want to accomplish with your assets? A manufacturer might need software that helps them optimize the production line, while a small startup just starting out will be more concerned with getting their brand out there and raising money through crowdfunding. 
  • What's your budget? Some asset management systems can cost tens of thousands of dollars per year, while others are free. It's important to know what kind of support is included in the price—some companies charge a monthly fee but don't include any phone support or updates in the subscription price. 
  • How long do you have? If you're already busy running a business, it may not seem like adding another task on top of everything else would make sense—but if there's something about your current asset management system that isn't working well for you, that could affect the bottom line in unexpected ways later on down the road. 


Asset management software is a big deal for video professionals. It’s essential for managing large amounts of assets, but also for organizing your projects efficiently and staying organized throughout the process. There are many different types of asset management tools on the market today. Each one has its own strengths and weaknesses, so it’s up to you which one will work best depending on what kind of project you’re working on!