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Close up of businessman touching icon of media screen
Nathaniel CooperNov 27, 2019 2:18:38 PM1 min read

What makes a great MAM interface?

A great interface design is extremely difficult to build and is as much an art as it is science.  User interface can often make the difference between user adoption and a failed system rollout.  A well designed interface reduces and can even eliminate the need for training.

So what does make a great interface for a Media Asset Management application?

Deep search without clutter.  Searching is one of the most important parts of any MAM, without search, a MAM is basically useless.  But there are layers to search.  Loads of options from "Contains" or "is" or "Does not contain" or "isn't" and so on.  A lot of interfaces also use hard dates vs rolling dates, this can make a big difference in finding the right media.  A clean interface with logical labeling of options is a must.

Video files that can be played back.  It seems simple, but it's usually not; but that is what a good product does right?  Makes the not simple things easy.  Playing back video media is critical, and a good MAM takes into account variety of different file formats and either creates tools to play those formats back or tools to automatically transcode those files to a playable format.  Either way, any search result of a video file should be playable regardless of file type or file location.

File location clarity.  Lastly, quickly and easily understanding where a file exists is a huge function within a MAM.  Know if media is immediately available, in a local archive or in the cloud is often the difference between usable and unusable.  Making this easy to visually interpret is a critical element of a great MAM interface.


Nathaniel Cooper

As Chief Operating Officer of ProMAX Systems, Nathaniel Cooper, runs ProMAX Systems day to day operations. Cooper has been working with Storage, Backup and Media Management for video and creative professionals since 2001. Cooper has lead the design and deployment of some of the largest media systems in the world including a range of customers from NFL, MLB & NBA teams, US Military operations, and many of the worlds largest PR agencies and consumer brands. Cooper has spent the last 9 years as part of the ProMAX team and specializes in translating complex technical issues and options into easily understandable concepts.