Choosing the right media server is one of the most critical decisions a video production team can make. It affects how fast your editors work, how safely your footage is stored, and how well your team can collaborate, especially in a hybrid or remote setting.
Two leading options in the post-production space are ProMAX and EditShare. While both offer high-performance solutions, they serve creative teams in very different ways. This guide breaks down their core differences to help you choose the best fit.
ProMAX Overview
ProMAX builds shared storage and media workflow solutions designed specifically for video teams. Their flagship product line includes:
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ProMAX Platform: High-speed shared storage with media workflow tools
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MediaHub: Video asset management software for organizing, tagging, and sharing files
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Automation Tools: Scheduled backups, file sync, transcoding, and remote access
ProMAX is known for its plug-and-play simplicity, making it easy for creative teams to get started without dedicated IT staff.
EditShare Overview
EditShare offers scalable media asset management and shared storage built around large studio and broadcast environments. Their tools include:
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EFS (EditShare File System): High-performance media storage for enterprise teams
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FLOW: Media asset management system for indexing and logging footage
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Cloud and On-Premise Options: Support for hybrid workflows and complex environments
EditShare is ideal for organizations with more complex infrastructure needs and in-house IT support.
Feature Comparison: ProMAX vs EditShare
| Feature | ProMAX | EditShare |
|---|---|---|
| Turnkey setup | ✅ Yes | ❌ Requires IT involvement |
| Video asset management | ✅ MediaHub included | ✅ FLOW (add-on) |
| Remote access | ✅ Native cloud integration | ✅ Supported but more complex |
| Automation tools | ✅ Built-in automation | ❌ Limited workflows |
| Adobe Premiere integration | ✅ Seamless | ✅ Seamless |
| Ideal team size | Small to mid-sized creative teams | Large studios, enterprise-level |
| Support experience | Hands-on, media-specific | Broad, enterprise support |
Pros and Cons
ProMAX Pros:
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Easy to set up and use
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Tailored for post-production workflows
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Excellent support from video industry experts
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Built-in MAM and automation tools
ProMAX Cons:
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Less customizable for enterprise IT environments
EditShare Pros:
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Highly scalable and enterprise-ready
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Powerful metadata and logging features
EditShare Cons:
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Steeper learning curve
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May require IT expertise to manage
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Add-ons may increase cost
When to Choose ProMAX
Choose ProMAX if you:
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Want an all-in-one solution without technical overhead
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Need fast deployment for growing creative teams
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Prefer built-in MAM and automation over third-party add-ons
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Are focused on Adobe-based post-production workflows
When to Choose EditShare
Choose EditShare if you:
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Work in a large, complex broadcast or studio environment
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Have dedicated IT resources
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Need highly customized media workflows
Final Verdict:
Both platforms are excellent, but they solve different problems. ProMAX is perfect for fast-moving video teams who want to create more and manage less. EditShare shines in enterprise environments with technical complexity and deep customization needs.
See It In Action
Want to see how ProMAX stacks up in your environment? Book a free demo and get hands-on with the tools that power thousands of creative teams.
