What are media assets?

A media asset is any piece of visual data that is owned or can be controlled to produce something of value. These can come in a few different forms such as:

1. Video Files
2. Audio Files
3. Graphics
4. Animations

Media assets are used in larger media projects to create anything from a short advertisement to a feature length movie. 

When stored on a file system, these assets are seen as individual files. These files contain visual and audio data that is used in the creative process. In order to manage these files, a media asset management system is a excellent way to organize, find and work with your media assets.