A media asset is any piece of visual data that is owned or can be controlled to produce something of value. These can come in a few different forms such as:
- Video Files
- Audio Files
Media assets are used in larger media projects to create anything from a short advertisement to a feature length movie.
When stored on a file system, these assets are seen as individual files. These files contain visual and audio data that is used in the creative process. In order to manage these files, a media asset management system is a excellent way to organize, find and work with your media assets.