Skip to content
Nathaniel CooperMar 13, 2020 4:00:00 AM1 min read

We need more: How do you scale your video production?

Video has become one of the most widely used mediums for communication in recent years. Social media platforms have all leaned heavily into video and businesses are starting to jump on the trend. The trends that I see all over the place in the marketing world is the need for more video. So how do you scale your video production?

Most of, our customers are doing, mostly very high-end video, very professional, you know, Hollywood level video. This is the type of content everybody wants and needs  in certain parts of their business such as advertising or covering live events.

On the other hand there's parts of your business like an SEO strategy or a social media strategy and what is effective in those areas is not always just higher production value. For those purposes, creating a higher volume of educational video content from subject matter experts is critical. 

If you want to scale your video production you need to have process set that your team can repeat easily. There are some common video production hurdles you'll need to watch out for when building your video production workflow. Make sure you can navigate them quickly.

Where I think a lot of our customers probably will end up going is doing a mixture of both high-end as well as quick production. You know, the good news is it really is just the world needs more video because this is how people communicate it's how we communicate in business anymore. Which means more business for video producers.


Nathaniel Cooper

As Chief Operating Officer of ProMAX Systems, Nathaniel Cooper, runs ProMAX Systems day to day operations. Cooper has been working with Storage, Backup and Media Management for video and creative professionals since 2001. Cooper has lead the design and deployment of some of the largest media systems in the world including a range of customers from NFL, MLB & NBA teams, US Military operations, and many of the worlds largest PR agencies and consumer brands. Cooper has spent the last 9 years as part of the ProMAX team and specializes in translating complex technical issues and options into easily understandable concepts.