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Nathaniel CooperNov 26, 2019 11:12:56 AM6 min read

Video Rendering - Advanced Video Production Insights



Video rendering refers to the process through which a computer system methodically processes information from a coded data source to transform that information to put together and display an image. In other words, rendering converts the source material into the final picture or footage. The code source can have instructions for framing images precisely for playing back a movie or for generating a custom image like a webpage. Video rendering is a very hardware intensive process mainly when done in real-time.

Each pixel computed based on its resolution, signal definition, color space, and compressed - the resultant information is streamed to store in a file. The process of combining clips, adding transitions, and additional post-processing continues to get the final film. For example, in computer animation, rendering converts keyframe or simulated models to their last appearance with lighting and effects. Let us dive deep and understand what goes into rendering and how it’s done?

Materials Used for Rendering

Edited video, audio, and animation effects go into the video rendering process combining all these separate elements into a single stream of video to produce a final enhanced video production -the blend of individual elements into something more elaborate and more significant than all its parts.


The sequence of the animated objects and clips is arranged for further video production. The software typically has an installed potential to shade, texture, and light 3D, 2D shapes. Animation enhances the video with special effects and 3D models.

The Rendering Process

The rendering process starts with the collection of video elements and effects. Pre-rendering process – drawing an outline, arranging models, and augmenting the effects around the video components and integration audio components. Once all the initial operations are done, the video is transferred to rendering software.

The rendering software governs the textures, shading, dimensions, and effects – generating a unified visual image. It’s just like stapling digital images together with the mix of audio to render the video.

Render Times

Rendering time is an essential factor as it is most debated and contested among different video editing softwares. The rendering time can span from a few seconds to several days, depending on the length of the video being rendered and the elements amalgamated. Such as a video with nominal digital effects will most probably take a few minutes if a feature-filled video with loads of animation can take a lot more time because of the complexity of effects and 3D animations.

The computer renders everything in real-time to display the content without delay. A computer processes coded data swiftly to display and update the image pixels without any apparent lag. Though the complexity of a video can make content rendering more difficult and real-time rendering becomes arduous. As the term render refers to the extra processing, a computer does have to compute the graphics to generate a video playback promptly. In case the video features animated models or another excessively demanding task, the computer renders the video content in advance to give the impression of real-time rendering.

Rendering a video solely on the computer’s internal processor doesn’t go well. That’s why a distinct graphics processor unit or GPU is recommended to complement the hardware capabilities of a computer CPU. GPUs are much more suited for handling the video rendering complexities as they are designed to manage thousands of small tasks concurrently. Video rendering is the union of a series of small-scale tasks, which makes the GPU considerably fitting for the job.

Production Insights

A white paper by Cisco predicts – by 2022, video consumption will make up 82 per cent of all the online traffic. The trend shows how increasingly people are consuming video content. From TV shows on Netflix, Prime and now Disney - to viral video platforms like YouTube, Instagram, and Facebook, our world has grown accustomed to bingeing on audiovisual content.

The trends represent an opportunity as well as a challenge for businesses, brands names, content creators. Video production – can entail scripting, filming, editing, and animation whose production takes longer and is challenging to master and lure the consumer. The process can be costlier than other forms of communication. The first concern that should pop up in your mind is why your business needs to invest in video production and what are the potential benefits for the company. Now to the insight into what goes inside an advanced video production procedure.

It’s no secret that video is a highly effective and charming marketing method; it can augment your unique brand or company story. While each video project and the client can vary, some steps are almost the same for a creative video project.


Strategy defines the course of work that goes into the production and the goals your company needs to achieve. The purpose and creative needs of compelling storytelling. Consulting your return on investment (ROI), though it doesn’t have to be monetary, it can be to engage more people, increase referrals, or support your customer base.

Creative Development

Now map out how you intend to get to your goals. Make some assumptions, test them, and adjust your strategy to get some implementable plans for content creation. Generate a rough sketch of how you expect your audience to interact, react to the content, the frequency of the content – and you’ll get closer to your goal. Get a systemized approach and scalability in your planning.


Start with the ideal goals – filming, voiceovers, animation, effects to get your desired output. Then slowly reduce some of the elements that you think aren’t entirely necessary, repeat the process until you have essential video elements to deliver the content and measure the audience’s response. The process will let you analyze the user engagement level and which content delivered the best results with minimum cost involved.

The insights will allow you to learn the production quality expected from your business, what resonates, and the willingness of the audience to engage with the brands’ video.

Efficient Production

Video production can be made efficient, scalable, and reusable. As estimated by VidIQ, if a video on a specific subject is liked by your audience, creating about seven more videos will boost your channel to lead the subject as an authority. Your business doesn’t also need to go an extra mile and deliver exceedingly elaborate video content, and some businesses can go with moderate video quality and graphics. The purpose is to settle for the resources and not choke the company financially, still capturing the audience in a manageable and repeatable manner.

Set the brand tone and styling choice for your video at an early phase. This will define the dos and don’ts for your video marketing and the tools to utilize and assets to rely on. This guideline can also be helpful in scenarios where you need to hire freelancers to divide the workload. Outsourcing can be a productive and effective way to handle video creation – like planning, filming, editing or all of the video creation task.

Expand your business

Whether you are weighing in monetary value, engagement, influence, as all these determine the progress your company has made. Scaling video production can be entirely dependent on your video strategy and how it aligns with your goals to succeed in the strategy implementation for boosting your business. Scaling doesn’t necessarily mean to create a system that can augment its production.

The underlying rule is to continually experiment, analyze, and draw conclusions about how the throughput is affecting your audience, so you can delineate a video production system and workflow that grows into an efficient and be beneficial for your business. A lot goes into creating quality video content and also has a potential impact on your overall business strategy and growth. 

Speaking of video rendering and the resources needed to operate at a highly efficient scale with both speed and storage space, ProMAX Platform offers a truly world-class solution for video creators that solves all the major problems faced by professionals.  Call 800-977-6629 or request a call here! 🔥🔥🔥


Nathaniel Cooper

As Chief Operating Officer of ProMAX Systems, Nathaniel Cooper, runs ProMAX Systems day to day operations. Cooper has been working with Storage, Backup and Media Management for video and creative professionals since 2001. Cooper has lead the design and deployment of some of the largest media systems in the world including a range of customers from NFL, MLB & NBA teams, US Military operations, and many of the worlds largest PR agencies and consumer brands. Cooper has spent the last 9 years as part of the ProMAX team and specializes in translating complex technical issues and options into easily understandable concepts.