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Platform Boosts Titleist Web Game

by ProMAX Administrator, on Apr 9, 2015 6:28:09 AM

Known in the golf world as leaders in elite player development, the Titleist Performance Institute (www.MyTPI.com) is the largest collection of golf-specific health and fitness information from the world's leading experts in the game. “Now we are bringing the full range of our resources online through our website in a consumer-facing format.” says Matt Beauchesne; Titleist’s Multimedia Marketing Manager.

The keystone of TPI’s new public expansion was a monumental increase in the amount of digital video programming and content that would be created for consumer access. Prior to Matt’s coming on board, he says they worked job to job, using external drives. “Not a good storage workflow,” he comments.

To meet the new demands of this daunting production slate, Titleist chose ProMAX’s Platform X with the SHARE module to bring 8TB of shared storage to accommodate the workflows from the group’s three editors creating content for the website’s re-launch in Adobe CS6.

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