Choosing the right media server is one of the most critical decisions a video production team can make. It affects how fast your editors work, how safely your footage is stored, and how well your team can collaborate, especially in a hybrid or remote setting.
Two leading options in the post-production space are ProMAX and EditShare. While both offer high-performance solutions, they serve creative teams in very different ways. This guide breaks down their core differences to help you choose the best fit.
ProMAX builds shared storage and media workflow solutions designed specifically for video teams. Their flagship product line includes:
ProMAX Platform: High-speed shared storage with media workflow tools
MediaHub: Video asset management software for organizing, tagging, and sharing files
Automation Tools: Scheduled backups, file sync, transcoding, and remote access
ProMAX is known for its plug-and-play simplicity, making it easy for creative teams to get started without dedicated IT staff.
EditShare offers scalable media asset management and shared storage built around large studio and broadcast environments. Their tools include:
EFS (EditShare File System): High-performance media storage for enterprise teams
FLOW: Media asset management system for indexing and logging footage
Cloud and On-Premise Options: Support for hybrid workflows and complex environments
EditShare is ideal for organizations with more complex infrastructure needs and in-house IT support.
| Feature | ProMAX | EditShare |
|---|---|---|
| Turnkey setup | ✅ Yes | ❌ Requires IT involvement |
| Video asset management | ✅ MediaHub included | ✅ FLOW (add-on) |
| Remote access | ✅ Native cloud integration | ✅ Supported but more complex |
| Automation tools | ✅ Built-in automation | ❌ Limited workflows |
| Adobe Premiere integration | ✅ Seamless | ✅ Seamless |
| Ideal team size | Small to mid-sized creative teams | Large studios, enterprise-level |
| Support experience | Hands-on, media-specific | Broad, enterprise support |
Easy to set up and use
Tailored for post-production workflows
Excellent support from video industry experts
Built-in MAM and automation tools
Less customizable for enterprise IT environments
Highly scalable and enterprise-ready
Powerful metadata and logging features
Steeper learning curve
May require IT expertise to manage
Add-ons may increase cost
Choose ProMAX if you:
Want an all-in-one solution without technical overhead
Need fast deployment for growing creative teams
Prefer built-in MAM and automation over third-party add-ons
Are focused on Adobe-based post-production workflows
Choose EditShare if you:
Work in a large, complex broadcast or studio environment
Have dedicated IT resources
Need highly customized media workflows
Final Verdict:
Both platforms are excellent, but they solve different problems. ProMAX is perfect for fast-moving video teams who want to create more and manage less. EditShare shines in enterprise environments with technical complexity and deep customization needs.
See It In Action
Want to see how ProMAX stacks up in your environment? Book a free demo and get hands-on with the tools that power thousands of creative teams.