Smart Media Creation, Management, and Connection

            Avid Interplay lets you get more value from your media. By accelerating processes, extending media access to more contributors,
            and linking media to business operations, Interplay media and production asset management saves time, reduces cost, and
            provides the power to realize new opportunity.


            Powerful search - Interplay makes it easy to find and browse content. Comprehensive and intuitive tools allow you to quickly locate
            material and do frame-accurate annotation or shot-listing, either locally or across a WAN. Team members can search the content of
            metadata fields using free text or from pre-defined search fields.

            Available at any desktop - Ingest scheduling through dedicated or web-based user interfaces allows a user of any desktop
            operating system to access and monitor.

            Adapts to your needs - An easy-to-use scripting language enables administrators to customize workflows and
            preconfigure workflow templates so that ingest, import, export and content reuse can be adapted to your requirements.

            Service-Oriented Architecture - Much of the functionality is implemented as Web services.
            This greatly facilitates integration with third-party and legacy systems.

       Interplay Production        Interplay MAM        Interplay Central
       Integrating creative and management
       processes, Interplay Production lets producers,
       editors, assistants, and reviewers collaborate
       in real-time to find, shot-list, review, annotate,
       and edit content while tasks like media
       movement, transcoding, and proxy generation
       are orchestrated in the background.
       Interplay MAM is comprehensive and powerful
       media asset management takes these
       production management capabilities one step
       further by that gives you the power to orchestrate
       your workflows, link them to key business
       functions, and build centralized archives that
       can be accessed by contributors in any facility,
       geographic location, or time zone.
       Employing a highly-intuitive, pane-based
       interface that gives contributors the freedom
       to write, edit, produce and manage media
       anywhere, anytime, Interplay Central lets
       them assume a variety of production roles
       by working with text, video, and audio all in
       one web-based application.