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www.carrottopstudios.com
Following Your Dreams Leads To Big Business
How do you capture and communicate the essence and excitement of world-class competitors for HD Video? David Hughes of Carrot Top Studios asks and answers that question every day.
David grew up on the adrenaline rush that comes with building, modifying and racing classic muscle cars. They were so much a part of his personality he couldn't stop designing them. Once he had an idea, he had to get it down on paper and smooth out every line and curve. That's when he found his calling as an illustrator, designer and special effects artist.
Formal design education and a keen business sense has allowed David to create a thriving enterprise. Carrot Top Studios has been retained by nearly every major sports franchise in the NFL. From Super Bowl openers to team oriented merchandise, stadium and on-air graphics for the Padres, the Phoenix Suns, and the Arizona Cardinals, David's imagination combined with his artwork, enhances them all.
ProMax helped build Carrot Top's system understanding their "bits-per-second" processing requirements. |
With a boutique shop, raw computational speed is the
name of the game.
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Nearly everything created by Carrot Top Studios these days is produced in pristine HD for broadcast. For video, graphic design, photorealistic animation, and 3D rendering, HD's quality and clarity bring a magnitude of need for higher "bits-per-second" processing requirements. With a boutique shop, raw computational speed is the name of the game.
This means that every component and sub-system from cameras to workstations and disk storage arrays have to be configured with these requirements in mind. You must quickly and acquire the right technology needed to accomplish the task.
"I want the baddest boy in town if I'm going to drop that coin," David grins.
David says, "I don't want to be buried in researching technology. That's not where I want to spend my time. I need to work with someone who knows what's out there and gets me what I need to do the work. With ProMax I don't need a full-time engineer around."
Using his ever present auto metaphors, David continues, "ProMax is my pit crew. They keep my car running at top speed around the track. I just want to drive!"
"We love to help the early adopters. The people that go out, break new ground, and take chances are the ones with the vision to succeed," said Dana Smith, Vice President of Sales and Marketing at ProMax. "We go the extra mile with them because today's early adopters are tomorrow's industry leaders. David is one of those people."
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